"Activism consists of efforts to promote, impede, or direct social, political, economic, or environmental
change, or stasis. Activism can take a wide range of forms from writing
letters to newspapers or politicians, political campaigning, economic activism such as boycotts or preferentially patronizing businesses, rallies, street marches, strikes, sit-ins, and hunger strikes."
Methods of activism that exist are:
Civil disobedience
Community building
Activism industry
Conflict transformation
Cooperative movement
Craftivism
Voluntary simplicity
Economic activism
Boycott
Guerrilla gardening
Veganism
Vegetarianism
Divestment
Simple living
Tax resistance
Franchise activism
Lobbying
Media activism
Culture jamming
Hacktivism
Internet activism
Nonviolence
Peace activist and Peace movement
Political campaigning
Propaganda
Guerrilla communication
Protest
Demonstration
Direct action
Protest songs
Theater for Social Change
Strike action
Youth activism
Student activism
Youth-led media
Atheist activism
Friday, 28 December 2012
Monday, 10 December 2012
Responsive Brief: Goji
Why have you chosen it?I chose the Goji brief because it relates to technology and compiles of different elements I am interested in. Packaging, pattern design and promotion.
What do you want to get out of it?
Hopefully some recognition from the brief if not a potential job as a designer for Goji's 2013 range. I also want a full body of work that I and my friends like on a personal level as we are the intended audience.
What do you want to do/make?
I want to redesign Goji's identity as the current identity doesn't reflect the brand too well. I want to develop a few potential ideas for their bagging range and think of packaging to accompany the products.
Why do you want to enter it?
Primarily to win, but it helps that the company reflects part of my lifestyle and modern culture based on technology.
What's the problem?
The companies not so popular, being an in house brand at PC World and Curry's mainly appeals to an older clientele or someone who isn't so much up to date, limiting their audience already. They need a rebrand and a better considered product range.
What is it asking you to do about it?
Create a range of products and a signature pattern or design to run with the whole range of products and the packaging to accompany.
What is it trying to achieve?
Trying to reach mass appeal for the products, becoming trendy and fashionable. In turn, generating revenue.
Important words from the brief...
Growing, trendy, range, form, purpose, material, quality, complementary.
Who is the audience?
Develop a design or all over pattern for a product range that is trendy and fashionable.
What do you need to do? (understand)
Appeal to a specific audience through use of innovative and aesthetically pleasing design.
What can you do? (define)
Create an identity for a whole product range, create packaging for the range and the promotional material.
What could you do? (evaluate)
Create a full leather range, eco friendly range, e.g hemp, embossing, laser cut...
What hasn't been done before? (innovative)
Full solid gold range, wooden packaging... something outlandish requiring research.
What do you already know?
What is stopping you?
What do you need to find out?
What do you want to get out of it?
Hopefully some recognition from the brief if not a potential job as a designer for Goji's 2013 range. I also want a full body of work that I and my friends like on a personal level as we are the intended audience.
What do you want to do/make?
I want to redesign Goji's identity as the current identity doesn't reflect the brand too well. I want to develop a few potential ideas for their bagging range and think of packaging to accompany the products.
Why do you want to enter it?
Primarily to win, but it helps that the company reflects part of my lifestyle and modern culture based on technology.
What's the problem?
The companies not so popular, being an in house brand at PC World and Curry's mainly appeals to an older clientele or someone who isn't so much up to date, limiting their audience already. They need a rebrand and a better considered product range.
What is it asking you to do about it?
Create a range of products and a signature pattern or design to run with the whole range of products and the packaging to accompany.
What is it trying to achieve?
Trying to reach mass appeal for the products, becoming trendy and fashionable. In turn, generating revenue.
Important words from the brief...
Growing, trendy, range, form, purpose, material, quality, complementary.
Who is the audience?
- Students
- Technology fans
- Music enthusiasts
- People on the move
- Business people
- Online
- Currys/Pc World
- Private travel
- In the streets
- Public travel
- Headphones
- iPad/iPhone
- Bags
- Speakers
- PC peripherals
- Innovative
- Ideas
- Execution
- Clear communication
- Presentation
- Appeal to T.A
- Sticking to the brief
- Development
- Originality
Develop a design or all over pattern for a product range that is trendy and fashionable.
What do you need to do? (understand)
Appeal to a specific audience through use of innovative and aesthetically pleasing design.
What can you do? (define)
Create an identity for a whole product range, create packaging for the range and the promotional material.
What could you do? (evaluate)
Create a full leather range, eco friendly range, e.g hemp, embossing, laser cut...
What hasn't been done before? (innovative)
Full solid gold range, wooden packaging... something outlandish requiring research.
What do you already know?
What is stopping you?
What do you need to find out?
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