Responsive Brief: Goji

Why have you chosen it?I chose the Goji brief because it relates to technology and compiles of different elements I am interested in. Packaging, pattern design and promotion.

What do you want to get out of it?
Hopefully some recognition from the brief if not a potential job as a designer for Goji's 2013 range. I also want a full body of work that I and my friends like on a personal level as we are the intended audience.

What do you want to do/make?
I want to redesign Goji's identity as the current identity doesn't reflect the brand too well. I want to develop a few potential ideas for their bagging range and think of packaging to accompany the products.

Why do you want to enter it?
Primarily to win, but it helps that the company reflects part of my lifestyle and modern culture based on technology.

What's the problem?
The companies not so popular, being an in house brand at PC World and Curry's mainly appeals to an older clientele or someone who isn't so much up to date, limiting their audience already. They need a rebrand and a better considered product range.

What is it asking you to do about it?
Create a range of products and a signature pattern or design to run with the whole range of products and the packaging to accompany.

What is it trying to achieve?
Trying to reach mass appeal for the products, becoming trendy and fashionable. In turn, generating revenue.

Important words from the brief...
Growing, trendy, range, form, purpose, material, quality, complementary.

Who is the audience?

• Students
• Technology fans
• Music enthusiasts
• People on the move
• Business people

What is the context?

• Online
• Currys/Pc World
• Private travel
• In the streets
• Public travel

What products are associated with it?

• Headphones
• iPad/iPhone
• Bags
• Speakers
• PC peripherals

Things that make a winning design?

• Innovative
• Ideas
• Execution
• Clear communication
• Presentation
• Appeal to T.A
• Sticking to the brief
• Development
• Originality

 What do you have to do? (identify)
Develop a design or all over pattern for a product range that is trendy and fashionable.

What do you need to do? (understand)
Appeal to a specific audience through use of innovative and aesthetically pleasing design.

What can you do? (define)
Create an identity for a whole product range, create packaging for the range and the promotional material.

What could you do? (evaluate)
Create a full leather range, eco friendly range, e.g hemp, embossing, laser cut...

What hasn't been done before? (innovative)
Full solid gold range, wooden packaging... something outlandish requiring research.

What do you already know?
What is stopping you?
What do you need to find out?