Friday, 28 December 2012

Activism

"Activism consists of efforts to promote, impede, or direct social, political, economic, or environmental change, or stasis. Activism can take a wide range of forms from writing letters to newspapers or politicians, political campaigning, economic activism such as boycotts or preferentially patronizing businesses, rallies, street marches, strikes, sit-ins, and hunger strikes."

Methods of activism that exist are:

Civil disobedience
Community building
Activism industry
Conflict transformation
Cooperative movement
Craftivism
Voluntary simplicity
Economic activism
Boycott
Guerrilla gardening
Veganism
Vegetarianism
Divestment
Simple living
Tax resistance
Franchise activism
Lobbying
Media activism
Culture jamming
Hacktivism
Internet activism
Nonviolence
Peace activist and Peace movement
Political campaigning
Propaganda
Guerrilla communication
Protest
Demonstration
Direct action
Protest songs
Theater for Social Change
Strike action
Youth activism
Student activism
Youth-led media
Atheist activism

Monday, 10 December 2012

Responsive Brief: Goji

Why have you chosen it?I chose the Goji brief because it relates to technology and compiles of different elements I am interested in. Packaging, pattern design and promotion.

What do you want to get out of it?
Hopefully some recognition from the brief if not a potential job as a designer for Goji's 2013 range. I also want a full body of work that I and my friends like on a personal level as we are the intended audience.

What do you want to do/make?
I want to redesign Goji's identity as the current identity doesn't reflect the brand too well. I want to develop a few potential ideas for their bagging range and think of packaging to accompany the products.

Why do you want to enter it?
Primarily to win, but it helps that the company reflects part of my lifestyle and modern culture based on technology.

What's the problem?
The companies not so popular, being an in house brand at PC World and Curry's mainly appeals to an older clientele or someone who isn't so much up to date, limiting their audience already. They need a rebrand and a better considered product range.

What is it asking you to do about it?
Create a range of products and a signature pattern or design to run with the whole range of products and the packaging to accompany.

What is it trying to achieve?
Trying to reach mass appeal for the products, becoming trendy and fashionable. In turn, generating revenue.

Important words from the brief...
Growing, trendy, range, form, purpose, material, quality, complementary.

Who is the audience?
  • Students
  • Technology fans
  • Music enthusiasts
  • People on the move
  • Business people
What is the context?
  • Online
  • Currys/Pc World
  • Private travel
  • In the streets
  • Public travel
What products are associated with it?
  • Headphones
  • iPad/iPhone
  • Bags
  • Speakers
  • PC peripherals
Things that make a winning design?
  • Innovative
  • Ideas
  • Execution
  • Clear communication
  • Presentation
  • Appeal to T.A
  • Sticking to the brief
  • Development
  • Originality
 What do you have to do? (identify)
Develop a design or all over pattern for a product range that is trendy and fashionable.

What do you need to do? (understand)
Appeal to a specific audience through use of innovative and aesthetically pleasing design.

What can you do? (define)
Create an identity for a whole product range, create packaging for the range and the promotional material.

What could you do? (evaluate)
Create a full leather range, eco friendly range, e.g hemp, embossing, laser cut...

What hasn't been done before? (innovative)
Full solid gold range, wooden packaging... something outlandish requiring research.

What do you already know?
What is stopping you?
What do you need to find out?

Tuesday, 13 November 2012

Individual Practice

We were asked to look for live briefs via a list of websites that host or promote design competitions to both students and professionals.






YCN has the best selection of briefs currently until the D&AD briefs are released in a couple of weeks. As part of a session with Fred, we were asked to bring in 5 briefs collected from these websites, with a main focus on YCN and D&AD. 

I picked the majority of mine off YCN as D&AD aren't released as of yet, and they had the most appeal not costing money to enter.





These are four of the briefs I brought a long to the session with a main focus on the Goji brief.


Tuesday, 30 October 2012

Print Production: Stocks

On my research into stocks and paper used within printing, I found a couple of good reference websites to gain information on the subject.

This article, on designPINK, covers different stock weights and a couple of processes involved with print such as metallic finishes and lamination.


Probably the most valuable information from the site, outlining what different weight stocks are used for what jobs.

Another site I found showed a more in depth approach to explaining paper weights and there uses. PrintingForLess is an American company which offers commercial printing, they explain what kind of stocks they have and what jobs they would be applicable for.


I found an article which talks about wove paper, it's origins and complexity of it all. The article states that an a4 page had a wire cloth consisting of 5,000 twists!

Laid paper on the left, wove on the right.

Thursday, 25 October 2012

Lecture: Panopticism

Richard Miles.
Panopticism

Institutions and institutional power.

The panopticon.

Social control.

Michael Foucault - 1926/1984.
Madness, not a recognisable condition

The great confinement, late 1600s.
No strict conception of madness.
Madmen lived a happy go lucky life, tolerated and accepted in society.
Thought of endearingly, the village idiot
No defined sane or insane, until the 1600s.
New sensibility and a new attitude to work. Social usefulness of work.
Anxiety started to emerge, with the separation of unproductive people. Anyone that couldn't work and benefit society was outside the pool of productive workers and a social outcast.

Houses of correction.
Mix of everyone, criminals, diseased, single mothers, madmen etc.
Made to work in the houses of correction, the workers would be hit if they didn't work.
Labour is used as an exercise of moral reform with the honesty of work

The birth of the asylum.
Houses of correction viewed as a mistake. The various deviants would corrupt each other, a melting pot of the unproductive.
Like a modern form of the hospital, housing and correcting the insane.
Specialist institutions set up for the people.
Worked on correcting the inmates in a very different way to the houses of correction.
Instead of physical violence, more subtle techniques were used.
Insane people were tactically reduced to minors. Rewarded for being good, celebrated behaviour. If they were bad they were told off as opposed to beaten. Subtly training people to behave, not punishing, but correcting.

Michel sees this as a modern institution with the emergence of specialists.
Institution experts, legitimise the actions of the institutions.

Emergence of forms of knowledge.

Foucault, notes that the institutions control our behaviour, internalise out responsibility. Inmate in the asylum will start to think they'll behave so they're not shouted at and given treats. Conforming to the rules.

The aim of punishment was to be a visible reminder of the ultimate power of the state over the people. Pillory etc.
sign of the power of the state and not to test that. A physical punishment, but working alongside fear.

Guy Fawkes.

Modern form of discipline and the disciplinary society. Surveillance controlling conduct and behaviour.

Panopticon, designed as a multifunctional building. Most were asylums or prisons. Cuba panopticon

Cells around the edges of the building.

Institutional 'gaze'

Cells are open at the front and lit from the back window.

Designed as the perfect building.

Constantly staring at the central observation tower.

No lateral visibility of other inmates. Can only see the supervisors or authority in the central tower.

The dungeon is where you lock away criminal classes. Huge contrast to the panopticon.

View behind a person to the central tower in the panopticon.
Constantly reminded you're being watched by someone who expects you to act in a certain way. If you were to rebel you'd be caught out. May aswell conform. No one to share thoughts or feelings, all by yourself.

The fear and anxiety that you're forever watched and scrutinised.

Automatically produces power.

Panopticon not just about control and discipline, used for scrutiny and surveillance.

Functions as kind of a lab.

Discipline for Foucault is about making people productive, making them useful in society.

Not being forced to act in any certain way but led to act how the institution wants.

Panopticism, a model of how we're trained, organised and under control. A new form of mental control, perminently visible.

System of modern discipline.

The open plan office, is a panopticon.
Workers can be constantly seen by the boss, awkward feel, not messing around. Changes to behaviour of the workers by changing the layout of the office. Making everyone visible.

The office, tv series. Shows a change of behaviour in response to the presence of the cameras.

Open plan bar, making everything visible to the bouncers and bar staff. Always on display, forcing you to change your behaviour and conform.

Google maps. Surveillance at the highest point. Recorded everywhere by CCTV. Every single action in our lives is being watched to an extent.

Pentonville prison, in a version of a panopticon. Lecture theatre. Can only see the central teacher.

Lecture theatres are formed in a well considered manner.

Registers are another form of panoptic surveillance. Attend classes because your actions are monitored and its to be able to avoid punishment.

Training people to behave as opposed to scaring people to behave.

Self regulation, controlling yourself although it's not a personal power.



Tuesday, 23 October 2012

Print Production: Stocks

Further investigation into stocks, and I have accumulated dictionary terms for the specific stocks.









I followed these descriptions of paper types by trying to find out what stocks used what process to be created. The best information came from duport, an article titled 'choosing the right paper', which explains what papers are likely to be processed in certain ways due to their appearance and feel.

Further information into coated and uncoated stocks was available in this article too...

Sunday, 7 October 2012

Heydays

Whilst looking into some of the images from our studio session on Thursday more in depth, I stumbled upon Heydays, an Oslo based studio.