-
Understanding of the psyche
- The role of
the unconscious - everyday living
- Gender
development - sexual identity
- Human
subjectivity understanding
Study of
human subjectivity
Psychoanalysis
- form of therapy - human subjectivity - study psyche
Theories of
the unconscious
- Human
sexuality development
Understanding
human desire/motivations/dreams
Human control
is not all through the mind
-Unconscious
thoughts are vital part I day to day reactions
- Sigmund
Freud, Jacques lacan, lemanie klien, Carl Jung, Juliet mitchelle, Lucie
irgaicay, Julia kristara
Sigmund Freud
- conceived the idea late 1890s
- Through the
treating of hysteria patients the use of psychoanalysis – guidance to accept
thoughts once repressed due to thoughts/events
Dream
analysis – analysis of his own
- Unconscious –
‘wish-fulfilment’
Infant
observation – associations with parental/motherly figures
Establishment
of dynamic unconscious
The dynamic
unconscious
Through early
human development as an infant – as a means of protection – unacceptable
thoughts and behaviours to the conscious.
- These early
developments continue to effect the self in SOME ways
- Unconscious
is chaotic without order without language
Freudian slip
– unconscious thoughts from early development made known through
ticks/slips/symptoms.
- Hysteria
patients developed symptoms due to early repressed thoughts - experiences
Developmental
stages
Development –
wilful, conscious beliefs – full of confusing, contradictory, misinterpreted
Thoughts and
feelings
- Human
development – attempt to make sense of biological/instinctual self
-
Logical/thinking self
Development
of associations and assumptions through out judgement of data – often
misinterpreted
Developmental
stages as a child
- Oral
- Anal
- Phallic
Oedipus
complex – sexual/love feelings towards motherly figure – resentment of father –
stems from childhood dependence on mother – self centred view on world
Love/jealousy
- Feelings to
want / to be wanted
Development
of preconceptions – Oedipus complex/castration complex/penis envy
-Oedipus
complex – sexual/love towards motherly figure – resentment towards father –
self centred view on the world
-Development
of feelings – love/rivalry/jealousy – become mixed and confusing
- Development
of male/female identities in relation to penis
-Castration
complex – boy in fear of castration = loss of power
- Girl
accepts – she has already been castrated
Phallus –
symbol of power
-Penis envy –
girl experiences when she realises she is without – relation to father figure
-Presence/absence
– negative feelings
- Boy fears
loss of power – castration
-Girl fears
she is missing something
Child must
experience and overcome feelings and misconceptions
-These
misconceptions/contradictory ideas continue throughout our lives – unconscious
The uncanny
‘unhomely’
Unnatural –
familiar
Something to
remind hidden – come to open
Boundaries of
fantasy/reality break down
Analogies –
unconscious (psychology) – uncanny (aesthetics)
Freudian
models
Id
Ego
Superego
----- iceberg
Unconscious
Preconscious
Conscious
Id –
represents biological/ instinctual part of us
Ego –
represents individual/personality
Super ego –
represents the part of ourselves in relation to others
Unconscious –
hidden / repressed unacceptable feelings stored
Preconscious
– unconscious buy not repressed – memories/words/recollection of this
Conscious –
self/personality/identity
Jacques lacan
1960s-1970s
presentation of psychoanalysis
Reconception
of Freud’s findings – structured linguistics – signification
Lacan –
development of the psyche – formed with the structures of language – ‘mold the
self as we mold it’
The mirror
stage
The Childs
reflection
- Child sees
itself in the mirror for the first time – split/alienation
- Seen as the
subject and the other
- Rivalry –
child may recognise the image is its own
- Identity of
itself outside of itself – sees mirror as ‘other’
- - Formation
of the Childs ego – boy image/subject/other
Specula image
Captivated –
child is absorbed/repelled by own image
Lacan
unconscious
Unconscious
is structured like language
Meaning is
encoded with linguistic signs
Metaphor/metonymy
Symptom
- Metaphor –
representation of something else which possesses similar characteristics
- Symptoms –
translated elements – metaphor style coding
Desire
- Metonymy –
part used to represent whole or the whole represent small part
- Displaces all
on sales of associations
- Desire for
objects (inc people) displacement of desire for what cant be obtained
Lacan phallus
Not the
biological penis – object of owner association
Through the
potential LACK
Masculinity/femininity
are not biological
Definition –
SYMBOLIC positions
Phallus –
‘speaking position in culture’
-Relation to
nature of the phallus – signifying
- Sexual
identity
Orders of
reality
- The real –
cannot be symbolised/signified
- The imaginary
– ego is born and developed
- The symbolic
– the other
Subjectivity
- Human
motivation desires – unconscious
- -
Understanding of why things are
- Understanding
of designers/artists creativity
Model based
theory
Edward
bernays – Freud’s nephew
‘The godfather
of PR’
Applied
theories to advertising and pr
Manipulation
techniques
Embedding
desire within products
Torches of
freedom
Conclusion
Psychoanalysis
provides definition of unconscious
Subjecthood
outside logic/rationality
Understanding
of motivations and art
How art and
design effects us and why