The event as a whole looks like it has potential to be the best sneaker event the UK has seen, that I'm aware of at least, but the branding as a whole isn't too great.
The top image shows the behind of a tattooed lady straddling a skateboard and the smallest part of a shoe that could be shown. I feel this doesn't really represent the scene, culture or what it's actually about. It reminds me of Tumblr and the way I guess in which sneakers have received a lot of coverage and exposure to the new base of customers.
The mint colour used with the branding isn't that significant a colour within sneakers and I don't know why it was picked, other than the colour being used a lot recently described as 'fresh'.
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