Ronnie Fieg is one of the most notable characters associated withing exclusive Asics, and other sneakers, dropping at his store Kith in NYC and on their online store in super limited quantities, making them almost impossible to obtain.
The recent explosion in hype over trainers has resulted in resellers getting hold of rare pairs and selling them on for incredible mark ups.
One of the most sought after collaborations between Ronnie Fieg and Asics is the Salmon Toe.
Salmon Toes were released September 2011 instore, limited to 72 pairs and online in a similar quantity. The shoes were included in a 'collectors edition' which saw the shoes presented in a wooden box, with a Kith x Asics tee and some Kith x Asics dogtags.
The release was a success, despite prior thought as to the shoes not selling, the shoes sold out in minutes and now see resell value from $140 retail, or $200 with the box, sell for up to and over £1000.
2012 saw some release which also reached 'grail' status, such as;
Asics GT-II x Kith NYC 'Rose Gold' March 2nd 2012 release at Kith instore and online in limited quatities as usual. They sold out in seconds for the retail price of $130 and now sell for around £500.
Asics Gel-Lyte 3 x Kith NYC 'Total Eclipse' November 10th 2012 release at Kith instore and online as usual. In seconds they sold out at $145 and resell close to £500.
Other Asics collaborations this year have had huge success and none other than the Uk's finest sneaker store, FootPatrol stands out as much.
FootPatrol and Asics worked together on the Gel Saga model to produce a clean, high quality in both materials and construction, visually pleasing sneaker. The sneaker dropped only instore at FootPatrol in London which saw an exclusive release of 100 in 'collectors edition' wooden boxes, which retailed at £115, and saw ques exceeding the 100 on the morning of release.
The shoes resell for around £3-400, depending on whether the wooden box is owned.
People who buy these shoes, well, hope to own them and wear them are people who are looking for that little something extra when it comes to what sneakers to own and wear. Releases like these collaborations take sometimes years of planning and prototypes before they finally reach the market for that rush of excitement at the store or the disappointment of the 'sold out' sign appearing over the sneakers on the online store, seconds after they were released. The shoes are sold in ridiculously small quantities to make them extremely rare and are constructed by some of the best materials available adding an extra layer of luxury, as does the extras i.e wooden box or a screen printed tote bag, somewhat justifying the price and adventure/ballache to get them.
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