Globalisation, Sustainability & the Media

Definitions of globalisation:
Socialist - Transforming local or regional phenomena into global

Capitalist - The elimination of state-enforced restrictions on exchanges across borders

Americanisation of the world – arab spring revolution
 
McDonaldization

Marshall Mcluhan - Technology / human abilites.

Centripetal forces - bringing the world together in uniform global society.
Centrifugal forces - tearing the world apart in tribal wars

3 problems of globalisation:
         - Sovereignty

-       Accountability

-       Identity

-      

Manfreif Steger - 'pessimistic hyperglobalisers'
Cultural imperialism – to force your culture onto others
Time Warner - Own everyone

Companies divide the world into important markets:
1) North America
2) Western Europe, Japan & Australia
3) Developing countries
4) Rest of the world

US media - new form of imperialism.

 
Propaganda Model - 5 basic filters:
Ownership, Funding, Sourcing, Flak, Anti communist ideology

- today this related to anti islamic
the news is fact – or so people assume – thought you can only report what you're allowed, so it is monitored what we see/know
funding for advertisement is greater so they can be more substantial take over than the news
Global Climate Coalition (GCC) - Funded by Exxon, Texaco and Ford
 
Al Gore - "An inconvenient truth"
Brundtland commission (1987)  - Greenwashing - making a harmful product seem green and harmless.